If there is one thing that today's working is struggling to balance it would be - that ability to make a living even with an unpredictable economy while maintaining that fervent desire to find a deeper meaning which goes beyond the "paycheck" in their work by desiring to do good deeds.
Even employers find themselves trying to balance their priorities including the maintenance of profit that is highly sustainable for their business to grow and prosper further; and that moral obligation to give back to communities which are the sources of their profits which of course the public and business leaders deem companies to need.
Fortunately, these goals are not mutually exclusive. These two balancing acts can complement each other by leveraging the power of corporate giving programs as an effective strategy to drive employee recruitment.
Studies have shown that skilled employees in today's workforce have different priorities from those in years past. Rather than focusing solely on earning the highest salary or getting the best benefits package, employees are also interested in what sort of workplace culture their prospective employer has. They want to know about important factors such as what level of autonomy and empowerment the company offers them, and to what extent the company's mission and values coincide with their own.
Bearing in mind those things, several job seekers particularly Millennials fresh out of college bearing technical knowledge that is highly preferred are actually choosing employers with socially active mindsets who are able to show commitment to causes over offers of slightly higher wages.
You will know that your employee volunteer program is viable when it offers paid time off to volunteer should an employee be interested to pursue a cause in the local community and potential employees with existing volunteer experience may be attracted as well.
The same thing goes to employees who are amenable to committing to a worthy cause but are not up for budgeting out the money themselves may find a simple payroll deduction arrangement splendid and may be appealing to potential employees willing to do good however without the need to sacrifice a huge amount of time to commit.
No matter what amount of corporate giving there is in your company, compensation packages still need to be based on the norms of the industry. However in the case of an organization with an offer for competitive salary together with benefits package, it is possible to define a strong difference factor using strong and strategic corporate charity programs intensely involving the workforce.
A company with such a positive reputation tends to attract the attention of more potential employees, giving the company ample opportunity to choose the best and brightest available. Cause marketing attracts more customers as the company's positive reputation spreads via online media and word-of-mouth.
A company committed to a long term corporate giving program that involves its employees will also enjoy a much higher level of employee engagement, increasing productivity and profitability while boosting morale.
If a company is able to have a culture of philanthropy, this comes as a highly preferred environment amongst new recruits as they can join and start immediately with committing to the organization which they will see from those who have been there long before them. This appears to be self-replicating and of a synergistic pattern proving to only grow more powerful through time.
Even employers find themselves trying to balance their priorities including the maintenance of profit that is highly sustainable for their business to grow and prosper further; and that moral obligation to give back to communities which are the sources of their profits which of course the public and business leaders deem companies to need.
Fortunately, these goals are not mutually exclusive. These two balancing acts can complement each other by leveraging the power of corporate giving programs as an effective strategy to drive employee recruitment.
Studies have shown that skilled employees in today's workforce have different priorities from those in years past. Rather than focusing solely on earning the highest salary or getting the best benefits package, employees are also interested in what sort of workplace culture their prospective employer has. They want to know about important factors such as what level of autonomy and empowerment the company offers them, and to what extent the company's mission and values coincide with their own.
Bearing in mind those things, several job seekers particularly Millennials fresh out of college bearing technical knowledge that is highly preferred are actually choosing employers with socially active mindsets who are able to show commitment to causes over offers of slightly higher wages.
You will know that your employee volunteer program is viable when it offers paid time off to volunteer should an employee be interested to pursue a cause in the local community and potential employees with existing volunteer experience may be attracted as well.
The same thing goes to employees who are amenable to committing to a worthy cause but are not up for budgeting out the money themselves may find a simple payroll deduction arrangement splendid and may be appealing to potential employees willing to do good however without the need to sacrifice a huge amount of time to commit.
No matter what amount of corporate giving there is in your company, compensation packages still need to be based on the norms of the industry. However in the case of an organization with an offer for competitive salary together with benefits package, it is possible to define a strong difference factor using strong and strategic corporate charity programs intensely involving the workforce.
A company with such a positive reputation tends to attract the attention of more potential employees, giving the company ample opportunity to choose the best and brightest available. Cause marketing attracts more customers as the company's positive reputation spreads via online media and word-of-mouth.
A company committed to a long term corporate giving program that involves its employees will also enjoy a much higher level of employee engagement, increasing productivity and profitability while boosting morale.
If a company is able to have a culture of philanthropy, this comes as a highly preferred environment amongst new recruits as they can join and start immediately with committing to the organization which they will see from those who have been there long before them. This appears to be self-replicating and of a synergistic pattern proving to only grow more powerful through time.
About the Author:
Sebastian Troup loves writing about corporate social responsibility. For more information about philanthropic solutions for businesses and non profit organizations, or to find help setting up corporate giving programs, please check out the Truist site today.
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