During the holidays and special events, we talk a lot about how the joy is in the giving of gifts, not the receiving. It's a lesson we teach our children, include in greeting cards, and hold as a cultural value. Companies can live out this same principle by giving back through corporate philanthropy programs.
In the same way that giving gifts is good for our personal wellbeing, corporate giving is good for business. Companies that engage in giving programs reap a wide variety of benefits leading to greater employee engagement, improved business performance and stronger relationships with their clients and customers. Here are six ways that giving back is good for business.
Employees want to feel good about their company. When employees lack an emotional connection to their job or don't have a positive connection with management, then morale takes a hit and the quality of work declines. When the quality of work suffers, your corporate level of success can decline.
Corporate giving programs and philanthropy projects can help solidify a positive connection because your employees will feel gratified and proud to work for a company that cares about more than simply making money.
Employees often learn new skills when taking part in corporate philanthropy programs, and this certainly can benefit your company. Learning how to manage and organize people or resources is one example of a new skill that employees might gain. Creating and executing successful social media and marketing campaigns for the philanthropic cause also are skills that can benefit the company. Making connections with other businesses is yet another benefit, and chances are that your employees will be able to easily integrate these new skills within their day to day work.
Giving back will help your company develop a sense of corporate empathy, or recognizing how others feel. Empathy is one of the three principles that Steve Jobs used to drive Apple's business success, and it can work just as effectively for your business, too. Giving and volunteering help a company see the world through the community's perspective, which strengthens the understanding of how the company fits into that community. By looking at the world through a different lens and putting yourself in someone else's shoes, you can gain valuable insight into how your products or services affect others, the issues that matter most to your customers and how you can play a role in strengthening your community.
Outside of their corporate mission, all institutions should nurture a core set of values. The values inform the mission, guide decisions and help employees and community members connect emotionally with your company. Targeted giving and corporate philanthropy programs can help a company solidify its values by giving back to organizations that match those values. Ongoing giving not only strengthens these values as your involvement grows, it can eventually become a part of your daily operations.
New skills, community engagement, and a new perspective certainly can help a business succeed, making giving back worth the effort. It is also important to remember that giving back is a lot of fun, too. Companies that volunteer or donate to the community rarely have any regrets about it, and once they start, they generally find they enjoy it and only want to give more.
In the same way that giving gifts is good for our personal wellbeing, corporate giving is good for business. Companies that engage in giving programs reap a wide variety of benefits leading to greater employee engagement, improved business performance and stronger relationships with their clients and customers. Here are six ways that giving back is good for business.
Employees want to feel good about their company. When employees lack an emotional connection to their job or don't have a positive connection with management, then morale takes a hit and the quality of work declines. When the quality of work suffers, your corporate level of success can decline.
Corporate giving programs and philanthropy projects can help solidify a positive connection because your employees will feel gratified and proud to work for a company that cares about more than simply making money.
Employees often learn new skills when taking part in corporate philanthropy programs, and this certainly can benefit your company. Learning how to manage and organize people or resources is one example of a new skill that employees might gain. Creating and executing successful social media and marketing campaigns for the philanthropic cause also are skills that can benefit the company. Making connections with other businesses is yet another benefit, and chances are that your employees will be able to easily integrate these new skills within their day to day work.
Giving back will help your company develop a sense of corporate empathy, or recognizing how others feel. Empathy is one of the three principles that Steve Jobs used to drive Apple's business success, and it can work just as effectively for your business, too. Giving and volunteering help a company see the world through the community's perspective, which strengthens the understanding of how the company fits into that community. By looking at the world through a different lens and putting yourself in someone else's shoes, you can gain valuable insight into how your products or services affect others, the issues that matter most to your customers and how you can play a role in strengthening your community.
Outside of their corporate mission, all institutions should nurture a core set of values. The values inform the mission, guide decisions and help employees and community members connect emotionally with your company. Targeted giving and corporate philanthropy programs can help a company solidify its values by giving back to organizations that match those values. Ongoing giving not only strengthens these values as your involvement grows, it can eventually become a part of your daily operations.
New skills, community engagement, and a new perspective certainly can help a business succeed, making giving back worth the effort. It is also important to remember that giving back is a lot of fun, too. Companies that volunteer or donate to the community rarely have any regrets about it, and once they start, they generally find they enjoy it and only want to give more.
About the Author:
Sebastian Troup loves blogging about philantrophic solutions for businesses and non profit organizations. To get further information about workplace giving programs, or to find some employee giving campaign ideas, please check out the Truist site now.
0 التعليقات:
إرسال تعليق